Vision:
Systems Should Support Natural Intelligence in Strategic Decision-Making.
Mission:
We support critical human capital decisions through an integrated system for profiling, analysis, matching and programme design, tailored to each organisation’s business model, structure, culture and team dynamics.
Values:
Clarity
Clear, understandable results focused on practical decisions and measurable outcomes.
Reliability
More than 3,000 individuals participated in research conducted before the platform was launched. Over 95% reported alignment between their self-assessment and the results presented in their profile.
Predictability
The profile shows communication channels, attention filters, stress tolerance and capabilities that support informed predictions about workplace behaviour.
Growth
Growth depends on how accurately knowledge is organised and applied. MAP IN’ SUCCESS™ helps organisations understand when a team needs synchronisation, greater diversity or a new balance between roles, values, capabilities and behaviours.
Approved and Funded by the European Union
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Map in’ Success is used by HR teams, managers and consultants
who need clearer decisions and sustainable results.<br> The recommendations below reflect practical experience from projects in recruitment, management and development.
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What clients share:
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NLP Bulgaria are the right partners when you are looking for a tailored, comprehensive and charismatic approach to upskilling your team. They were invaluable in the design and delivery of our IXM Bulgaria Management Training Program. The program covered key management topics such as delegation, coaching for high team performance, effective communication and corporate efficiency, goal setting, conflict management and change management. The individual coaching sessions added significant value by adapting the general content to the specific needs of each manager and their teams. In their approach, Lora and Iavor combine contemporary assessment methods, extensive experience across different organizations and industries, and strong personal charisma. The quality of their work rivals that of leading global players in the Learning and Development industry. As HR Manager of IXM Bulgaria, I look forward to continuing our collaboration on future projects, not only in training but across talent management as a whole.Neda Mihova
Head of HR, IXM Bulgaria -
The tool helped us structure the selection process and justify our decisions to the Board of Directors. Conversations became more concrete, and the adaptation of new employees accelerated.HR Manager
Manufacturing Company -
We used Map in’ Performance during the annual appraisal process. The team accepted the process more calmly because we worked with a clear profile, not personal impressions. This changed the quality of the conversations.COO
IT Company -
Map in’ Development gave us a framework for building an internal leadership development program. We now have clear criteria for potential and a structured growth plan.HR Business Partner
Commercial Organization -
As Chief Executive Director of Petrol AD, I would like to express my strong appreciation for the work of NLP Bulgaria EOOD on our project for organizational development and management team development.
The team of NLP Bulgaria showed a clear understanding of the specifics of our business, the scale of our network, and the real challenges we face in managing our sites. Their work was not formal or generic. They took the time to understand the organization, listen to our people, identify the important management issues, and translate them into clear and practical recommendations.
As part of our cooperation, we received an organizational analysis, specific recommendations through their Map’in Performance digital tool (that was fantastic!), and practical training programs for managers, regional managers, and petrol station managers. The topics were directly connected to our working environment: roles and responsibilities, management standards, communication between sites and head office, control, reporting, escalation of operational issues, and work with results.
What I value most is the practical approach of NLP Bulgaria. They did not offer standard theory, but a working framework tailored to Petrol AD, our people, our processes, and our goals.
I consider NLP Bulgaria EOOD a reliable partner in the fields of organizational consulting, management development, and management training.
I recommend them with confidence.Maya Vujicich
Chief Executive Director
Petrol AD -
I was pleasantly surprised by the tool. It analyzes personality very effectively through specific styles and provides valuable insight into how a person thinks, reacts, and works.
The tool is applicable both for development and recruitment. I also see strong value in working with teams, especially new teams or teams going through transformation.
I would use such a tool when changing or strengthening organizational culture, as well as when introducing new strategies. The test appears highly reliable, and its value increases when the results are discussed through the perspective and experience of the person who has completed it.
Great tool. I am impressed.Tatyana Garnevska
HR professional with long-standing experience in recruitment, development and organisational change in an international corporate environment -
MAP IN’ SUCCESS™ is an excellent tool for managers at every stage of team formation and development.
Used effectively, it supports a deeper understanding of individual team members, as well as the relationships and dynamics within the team.
For me, MAP IN’ SUCCESS™ provides a well-founded basis for analysis, discussion, organisational change, and important decision-making.G. B.
Community Manager in a large non-governmental organisation
Results Reported by Organisations
- a more structured hiring process
- faster adaptation of new hires
- clearer performance conversations
- more focused development programmes
- smoother team dynamics
The tool creates clear profiles, provides specific guidelines for action and supports management decisions with objective data.
You want to:
- implement the system in your organization
- test individual employees
- discuss whether the platform is suitable for your needs
- become a Map in’ Consultant
Do you have a project related to:
- reorganization
- restructuring
- merger, acquisition or integration
- specific recruitment or hiring needs
- defining an organisational structure or management team
- changing and implementing a new organizational structure
- developing corporate culture, strategy and goals
- formulating a strategic direction for your organization
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MAP IN’ SUCCESS™ provides clear, objective information. You make the decisions.
The methodology integrates Cognitive Memetics, organizational design, management and sociological models, coaching and consulting tools, and social and behavioral psychology.MAP IN’ SUCCESS™ is approved and funded by the European Union.
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Co-creator
Lora Arnaoudova, MBA, MSc Economics
NLP Coach Trainer, NLP Trainer, consultant, author, and creator of strategic, holistic, and STEM-based development games.
Lora is the founder and methodological architect behind MAP IN’ SUCCESS™. Her work integrates NLP, coaching, organizational consulting, behavioral analysis, and practical tools for personal, team, and organizational development.
She has extensive experience in designing training systems, consulting models, coaching programmes and structured methodologies for developing human potential. Her approach connects deep personal profiling with real business application, helping organizations make clearer decisions in selection, performance management, and development.
Lora is the founder and methodological architect behind MAP IN’ SUCCESS™. Her work integrates NLP, coaching, organizational consulting, behavioral analysis, and practical tools for personal, team, and organizational development.
She has extensive experience in designing training systems, consulting models, coaching programmes and structured methodologies for developing human potential. Her approach connects deep personal profiling with real business application, helping organizations make clearer decisions in selection, performance management, and development.

Co-creator
Iavor Arnaoudov, MA in Marketing, MCIM
NLP Master Practitioner, NLP Business Coach, consultant, trainer, and organizational development specialist. Iavor develops and applies MAP IN’ SUCCESS™ in business, management, leadership, sales, team development, and organizational consulting contexts.
His work focuses on translating complex behavioral, motivational, and cognitive patterns into practical models for managers, HR teams, consultants, and organizations. He supports the application of the methodology in corporate environments, leadership programs, performance development, and strategic people management.
His work focuses on translating complex behavioral, motivational, and cognitive patterns into practical models for managers, HR teams, consultants, and organizations. He supports the application of the methodology in corporate environments, leadership programs, performance development, and strategic people management.



